Evolution of US Oral Political Language

RESUMO

The analysis of US political language is usually based on the written form (e.g. presidential addresses) or posts broadcasted on various social networks. Oral production, however, which is even more frequent, can better reveal the style and mode of thinking of the speaker. This study covers this mode of linguistic communication by considering 19 candidates from the presidential elections between 1960 to 2024. Our main research objectives are to disclose the main trends hidden in those presidential debates. Do we observe a clear simplification of the US political language over time? Does Trump have poor language compared to the other candidates? Do unusual stylistic features occur only with a single, specific president? Moreover, can we detect a pattern explaining the success or failure of some nominees? Over time, this study demonstrates a significant reduction in political language complexity, a decrease of the mean sentence length, and a noteworthy decline of complex terms. Moreover, the emotional tone increases over the decades, while logical and rational thinking tends to lessen.