Data storytelling meets interpretable machine learning: Decoding AI decisions for non-experts without revealing sensitive data and model details

RESUMO

AI-driven automated decision-making requires both predictive performance and interpretability. Recent advances in interpretable machine learning (IML) provide tools for explaining model predictions, but the technical complexity of these explanations may hinder accessibility to non-experts. To address this challenge, this study integrates data storytelling with IML to enhance the explainability of AI-generated decisions for a broader audience. Following the design science research (DSR) paradigm, this study proposes a formal definition of data storytelling in IML, introduces the DIST Pyramid to align data storytelling with IML, and presents the I-P-O Model to describe their interactions. It further develops an architecture to explain AI decisions through distinct "What-if" and "Why-not" event-generation processes. The architecture also employs data desensitization to protect sensitive input data. To validate the approach, a case study is conducted with the Boston Housing dataset, using SHapley Additive exPlanations (SHAP) values and large language models (LLMs) to generate data stories with And-But-Therefore (ABT) structures. An empirical evaluation shows that 76.4% and 74.3% of respondents rated the "What-if" and "Why-not" data stories as more comprehensible, with significantly higher accessibility scores than traditional SHAP visualizations. The paper concludes with the presentation of a narrative interpretation framework that integrates IML and data storytelling, thereby expanding the research scope as well as the practical applicability of AI decision-making.